Rise & Shine

Rise & Shine

January 12, 2018 30 Comments

Friday, January 12, 2018

By Colin McIntosh, Founder & CEO of Sheets & Giggles™

If you’re reading this, you’re probably a friend of mine, which means you may already know about my budding pun-based empire, Sheets & Giggles (“S&G”).

If not, here’s a 10-second overview: S&G will make and sell insanely comfy bed sheets made from sustainable plant fibers like eucalyptus and bamboo. Our fabrics breathe better than cotton in the summer, hold heat in the winter, and are incredibly sustainable, wildly comfortable, and naturally antimicrobial. Plus, because we want our customers to better express themselves in bed (literally), we'll eventually launch our own unique pattern line created by incredibly talented, starving artists from around the world. We’re launching in May, and I hope you’ll consider supporting the business by buying something that every home needs. (May 2018 edit: we launched! Snag your set today at http://bit.ly/SnGiGg.)

We'll have some cool pre-launch promotions like discounts, free fabric and design samples, contests, and even free S&G branded slippers (that’s right). Make sure you sign up to our email list here to be a part of our launch!

Now that that’s out of the way...

If we haven’t caught up in a bit, you may be thinking, “Wait what happened to Revolar, that company Colin was maniacally working on for the last few years?” Well, the long and short of it is that after two and a half years leading Revolar’s business development, I decided to make a go of it as my own Founder & CEO.

I’m eternally grateful for the opportunity afforded to me by Revolar, especially to my friends Jackie Ros and Andrea Perdomo (Revolar’s co-founders). They moved me out to Denver from Seattle in June 2015 for Techstars Boulder, and joining them was the best decision of my life.

Since then, I’ve met some unbelievably talented people – too many to list, but you’re probably one of them. I can’t adequately express my appreciation for the Techstars and Colorado startup communities, Foundry Group, my Revolar coworkers, my mentors, Revolar’s partners, and Revolar’s users. I believe that we really made a difference together, and despite some difficult challenges and a lot of sleepless nights, I’m proud of everything we accomplished.

I get asked a lot of questions about S&G, which is understandable considering how different its focus is from Revolar’s mission. So, I figured the best way to explain the company in this first blog post would be to go over some of the more common questions from people around me:

From family:

Bed sheets?

Yes.

Why?

Because I know style. It’s fun to work on something lighthearted in an industry that traditionally takes itself too seriously. And I think the brand name is pretty funny.

Ok… Are you going to need to move back home?

Maybe.

From friends:

How can I help?

It may seem trivial, but there are several very impactful ways you can help, and they all only take a minute:

  1. Sign up for our email list so you know when the Indiegogo launches. We’ll do our best to ignore you and never email you, we promise.
  2. Follow us on Facebook, Instagram, Twitter, LinkedIn, or anywhere else @SheetsGiggles.
  3. Share this blog post or the website with anyone who might be interested. If you share on social, use #AwesomeInBed so I can thank you with some free S&G branded stuff.
  4. Know someone in fabrics / bedding, or someone that might just be interested in S&G? Any and all intros are welcome. Mentorship is a huge difference maker for a startup, and I need it.

Are you still based in Denver?

Yes, Denver is awesome.

Oh, have you heard of one of those other sheet startups with a boring name I can’t remember? I heard a forgettable podcast ad about them.

Ugh, those guys. Selling $800 sheets made from unsustainably sourced “Egyptian cotton” grown in Romania (no knock on Romania). They should be ashamed of themselves.

From former partners:

Can we please work with you again? We love you. You’re amazing.

Oh, go on…

I’d love to work with all my partners again! Open to any and all collaborations.

Except for you. You know who you are.

From investors:

We’re excited by S&G’s potential. We get it. You’re a differentiated brand in a highly fragmented, traditionally physical retail, $10B+ domestic sheet industry... So how does blockchain figure into all of this?

We’re glad you asked. We’ll be issuing our own bedroom-based cryptocurrency, Sheetcoin. Consider Sheetcoin as the opposite of Bitcoin: it exists in real life (as bed sheets), holds stable intrinsic value for many years, and actually helps you sleep peacefully. Side note – 24/7 exchanges for crypto… who thought that was a good idea for anyone’s circadian rhythm?

Really? Sheetcoin?

No, not really. But we will accept Bitcoin as payment on the off chance someone out there actually uses it to buy things instead of HODL'ing.

Do you need more investors?

I’ve raised the funds I need to launch from a few incredible angels made up of former coworkers, current mentors, and immediate family. That said, I’m always open to a conversation, so please email me at colin@sheetsgiggles.com if you’re interested.

From my girlfriend:

So, wait – am I paying all our bills until the company starts making money?

Yes. I love you. Please don’t leave me.

From strangers:

When and where can I buy these?

On our Indiegogo page in May 2018. Sign up for email updates and we’ll send you a note when we launch. (05.06.2018 edit: we launched!)

From my internal monologue:

I wonder how many people are actually still reading this. I’m too wordy when I write. People like things short and to the point; think about Twitter and Donald Trump and the universal accolades he’s received from using that medium.

If anyone is still reading and takes a screenshot of this paragraph and emails it to colin@sheetsgiggles.com, I’ll send you some S&G swag to reward you for your attention span.

Welcome to Sheets & Giggles – leave a comment below to let us know what you think! Thanks for all your support. We’re here to have fun, and we’re glad you’re here with us :)

Travel into the future and read next week's post 

https://cdn.shopify.com/s/files/1/2461/6249/files/S_G_6650dc44-181d-412e-ae57-cfa1a6b2908d_200x.png?v=1515021109

Note the monogram 🔥 



30 Responses

Susan
Susan

August 21, 2018

I’m glad that your masthead is purple & that you offer purple sheets. Very regal. I’m waiting to get a mattress topper until I get your deep pocket sheets, so hope that I get them soon!

Kendra
Kendra

March 12, 2018

I have never met you, but I’m all about some NOT FREAKING WEIRD sheets.
You know the kind. The ones that say they’re super fancy, charge you an arm and a leg, then won’t stay on your bed without those godawful clippy things that look like they belong on a pair of mittens for toddlers…
So, thanks for wanting to sell sheets that don’t suck.

Tory Gray
Tory Gray

January 17, 2018

Hugh Hefner, you’ve never been so wise. Best of luck in your new venture.

Kerri Beers
Kerri Beers

January 17, 2018

Colin! I had no idea. I wish you the best of luck. I want bamboo sheets!!! Will be rooting for you. – KSB (formerly Techstars, now Defy Ventures. Come to prison w/ us, K?)

k3ith Law
k3ith Law

January 17, 2018

Congrats Buddy! Please let me know how I can return all the favors you gave me!

Dani
Dani

January 17, 2018

I’m so proud of you and know that you’re going to kick ass. Good luck and let me know when I can be of help!

Ryan H.
Ryan H.

January 16, 2018

Best of luck to you with your next endeavor!

Mike Talbot
Mike Talbot

January 16, 2018

Hey Colin, nice blog, Good luck on your new venture!

Anouk
Anouk

January 15, 2018

Hi Colin! We know each other from Budapest (I know LONG time ago!). I sort of follow you on Facebook (well, you’re in my newsfeed so I see you’re posts and most of the times I read them). I like your writing (especially those about you current president and everything that comes with it) and I have actually read EVERYHTING on you website and blog ;) I loved it! Just wanted to tell you this to motivate you and wish you all the luck in the world! I really respect people who decide to go for something and believe in it (you do right..?). I don’t know if Amsterdam is too far to send the bedsheets (or the free stuff) but otherwise I might be interested! (first I’d like to see how they look, obviously). Good luck and keep it up!

Honi
Honi

January 14, 2018

So excited for you. I love my bamboo sheets. I’m in!! Can’t wait.

Isabella
Isabella

January 14, 2018

Yay finally!!! Good luck!!!!

Kevin Correa
Kevin Correa

January 14, 2018

Good luck bro!

Monica Garbizo Schulze
Monica Garbizo Schulze

January 13, 2018

Good luck Colin! If you’ll be making California king sheets, count us in!

Carrie Desmarais
Carrie Desmarais

January 13, 2018

Colin best of luck to
You in your new venture.

Mike
Mike

January 13, 2018

It’s happening! If your girlfriend has room for one more, let me know ?

The Lawrence-Schiff Clan
The Lawrence-Schiff Clan

January 13, 2018

what a feel good enterprise. sign is up for “queen” please

Paul Foley
Paul Foley

January 13, 2018

So not to burst your bubble, pun intended, but unfortunately someone already launched a Sheetcoin → http://sheetcoin.com . With that said, I think your business can carry on without an ICO.

I can’t wait for you to be in my bed, your sheets that is!

Brittany Brooks
Brittany Brooks

January 13, 2018

Read the whole thing and can feel the passion! Wishing you all the best and look forward to supporting sheets & giggles as best I can!!

Kelly
Kelly

January 13, 2018

So proud of you bestie! Can’t wait to try these sheets out! :)

Robin Ross
Robin Ross

January 13, 2018

Mazel tov on your new venture!

Michelle Samartin
Michelle Samartin

January 12, 2018

Best of luck with your new adventure. I look forward to watching your success and ordering a queen set when you launch in May !

Donna Barahona
Donna Barahona

January 12, 2018

As a self proclaimed sheet snob, I am super excited to get my hands on these sheets, congratulations on this venture! It’s going to blow all the other brands out of the water…er…the bed!
PJ Vilardo
PJ Vilardo

January 12, 2018

So proud of you Colin!! Sheets Up!!!

Nick and Leah Koulouvaris
Nick and Leah Koulouvaris

January 12, 2018

Congratulations Colin! We are so happy for you and your new venture! Best of luck. We use Twin Xls.

Celeste Walkup
Celeste Walkup

January 12, 2018

Best of luck in your new endeavor! I love the logo S&G. It has a nice ring tone to it. Celeste Walkup
Louis
Louis

January 12, 2018

Sweet sheets brah

Rob Tomey
Rob Tomey

January 12, 2018

Best of luck to you!

Theresa
Theresa

January 12, 2018

King sheets please!!

FRANK BARAHONA
FRANK BARAHONA

January 12, 2018

Very proud of you Colin. Best of luck to you and your endeavors ??

Vince Delricco
Vince Delricco

January 12, 2018

I honestly can’t wait to place an order in May. Hype hype hype!

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