Ahhhh, Green Friday™. A time-honored tradition for... well, for exactly one company, but it's still a tradition!
Back in 2018 during our first holiday season, our founder Colin (me, hi!) wanted to spend Thanksgiving weekend with his family. At the time, it had been a long year from incorporating Sheets & Giggles, to launching a massively successful crowdfunding campaign, to personally shipping S&G's first 5,000 units in a cold Denver warehouse. So instead of doing a "Black Friday" deal, we decided to do a "Purple Friday" deal the week before for our largest sale of the year. It was a smash hit, and the whole team got to relax on Thanksgiving weekend with our families the way Abraham Lincoln intended.
A couple years later, some random colorful mattress company's legal team told us we couldn't use the color purple in our marketing for some reason... while it was annoying at the time, I don't hold grudges, so don't ask me who it was – I won't name names.
So now, we celebrate Green Friday – my favorite color. It's the color of Craig's eyes... and money. It's a great color for a sale, and reinforces S&G's brand promise of best-in-class sustainability, without sacrificing quality, all at a fair price.
Now through Friday, you can take advantage of 40% off sitewide – that's over $900 off a Cal-King mattress! And for the expert shoppers, check out our Bundle Builder to save even more on 3+ item orders.
Happy shopping, and we hope you enjoy Thanksgiving weekend with your families as well!
Sweet Dreams,
Colin, Founder/CEO at S&G