To the S&G community: it is I, Colin, Founder of Sheets & Giggles and perpetual 7-year-old boy at heart. Exciting news: today, October 19, is Sheets & Giggles' 7th anniversary! Seven years ago today, I ignored the advice of literally everyone around me (hi Dad), and incorporated a pun.
In those 7 years, we've racked up a litany of awards, accomplishments, achievements, and other words that start with A. Whether it was taking home first place at Denver Startup Week 2018, or winning "Best Overall Sheets" in Good Housekeeping, we're proud of our first seven years in business, and we hope you are too.
Thousands of you brought S&G to life with a $284,000 Indiegogo preorder campaign for our sustainable Eucalyptus bedding that shattered all previous crowdfunding records for online bedding brands (funny qualifier, I know). Since then, we've welcomed hundreds of thousands of Americans into bed with us.
Along the way, we've donated over $250,000 to charity (including $40k to COVID relief), have planted tens of thousands of trees in areas that need reforestation, have been featured on programs like Good Morning America and The View, and have even created sustainable, plant-based, zero-foam pillows and mattresses built right here in America (our pillow is actually made by formerly incarcerated Coloradans to help lower our local recidivism and homelessness rates). Our sheets have saved hundreds of millions of gallons of water, an untold amount of pesticides, and trillions of microplastics vs cotton and polyester sheets. We've worked hard, and we're glad we've been able to improve so many lives along the way – and we've had fun doing it!
So today only, to celebrate 7 years in business, until 7pm, 777 people will be able to order our famous flagship Eucalyptus Sheet Sets for just $77.77 – any size, any color, limit of 7 sheet sets per order. Today, 7 is everyone's lucky number!
I can't thank you enough for your support and love that you've shown our silly company over the years. Building something out of nothing is hard, but it's worth it – I hope we've improved your life, and that we make you proud to support our brand.
With gratitude for 7 years,
Colin, CEO at Sheets & Giggles