Sheet's Going Down

Sheet's Going Down


Everybody freak out; it's happening. S&G is shipping soon!

By Colin, CEO of S&G

Back in May on our Indiegogo, we said "Estimated August 2018" shipping, and we've been working our tails off to execute on that timeline. On July 23, we wrote an update estimating another 6-8 weeks for delivery of most preorders.

As of today (9/7), we're thrilled to report that we're on pace to ship out our first ~1,000 units by end of next week, and all Indiegogo backers should receive their sheets, duvet covers, and pillowcases by end of September. (Comforters, added later in the Indiegogo campaign, are on pace for late October or November shipping.) We'll ship everything according to order number, and you'll receive an email with tracking information when your shipment goes out.

We appreciate everyone's continued excitement, patience, and support the last few months!

Back in May, we really thought we could deliver by Aug. 31, but we spent more time than anticipated making sure everything was absolutely perfect for you. We're obsessed with the outcome:

 S&G Sheets!

White, Navy, Gray, Purple, Blue. The gray is grayer in real life, and the blue pops.

Side note – we've actually completely sold out of all available units for September and October shipping, which is a little hard to believe. New preorders received on in September and October will ship in November – just in time for the holidays! (Hint hint.)


Sheets & Giggles packaging

Ignore the marble set, which is a totally normal thing to own.

That pristine white box totally won't get beat up in the mail. (It probably will. Don't blame us, blame the government.)

Before we ship out our boxes to their forever homes, we've been taking them on a tour of Denver. Here they are at Union Station enjoying a nice local brew:


Drinks the the bestie

No, you're weird.

We cannot WAIT to get your feedback, first impressions, and reactions as you open your boxes (5 stars or bust). We've already hand-delivered our first few units to early backers here in Denver, and we've been getting rave reviews.

We want to personally thank every one of you who helped bring S&G to life. You made us the #1 Indiegogo crowdfunding campaign ever for bed sheets, you already made a difference in the world (thousands of trees planted on behalf of your orders!), you've provided us with a lot of laughs and good jokes (keep them coming), and you've played along with all of our inanity.

As always, please reach out to if you have any changes to your shipping address, if you have questions for us, or if you just want to say hey. We love hearing from you, and we love that we've gotten to know so many of you personally.

Thanks again for coming on this journey with us – we think this is the start of something really special.

- Colin & the S&G team

Try something cozier than cotton.

Try something cozier than cotton.




  • Hi Colin! Hello Team! I am more pleased to know that this start-up company, in its first-ever launch of a first-ever product of its kind, is so careful and professional and wants to handle every detail appropriately than I could ever be if I had received my sheets already, of a poor quality or having cheated in any way, or had risked damaging relations with its customers or partnering countries (that was an awfully drawn-out sentence, I hope it made sense). Your communication with your customers is outstanding, the product has high expectations in our house, and for your first go-‘round, we think the minor delays are beyond forgivable, they’re expected. Please no more apaologies; hold your heads up high and remind us that perfection takes time. Great job, all of you!!! 👍🏻😃

    Jennifer Warren on

  • I’ve been excited about getting these sheets since I first found them. The closer it gets to shipping time the more excited I get! The company has been awesome at communication and if the sheets are as good as I expect, you’ll have a customer for life. ❤️ 🛌

    Cheri Dunston on

  • I’m still anxiously waiting for my sheets! I anticipated some delays but I’m ready to start sleeping more comfortably.

    Alex on

  • I am very patiently waiting for my sheets and inevitable giggles! So excited to sleep on them, cannot wait but will wait. I have been very impressed by the communication and response time to any questions I have had. Mad props to the team, and I love the photo of drinks with bestie. If your sheets are as good as the campaign and follow-through, I am going to be extremely happy. All the best, Julie des Tombe

    Julie on

  • I am so excited about the possiblility that my sheets are coming soon. My husband and I have loved our bamboo sheets for over 20 years, but lately the quality of the bamboo sheets has gone down. Hoping these are our knew favs. I am a bit concerned about step #5 in the manufacturing process. Do the threads break really easily? My husband is very active in his sleep and I’m concerned about holes or breakage. On the other hand, if these sheets are as great as I’m expecting, I will be buying more for myself and gifts. I, also, will be a big supporter on all social networks. Looking forward to getting my sheets!! Jill McMurray

    Jill McMurray on

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